Today, Zenith UK’s Chief Executive Officer, Natalie Cummins, names long-standing talent Kush Bhardwaj as its new Head of Investment. The news follows that of Thiago Correa, Chief Digital, Data and Technology Officer, Richard Clay, Head of Strategy and Rhys Westwell, Head of Performance Media, who were promoted into new leadership roles earlier in the year.

Bhardwaj joined Zenith UK as a graduate in 2010 and went on to spend the next 10 years in the AV investment team. He moved over to Planning in 2020 to be Client Partner on key Zenith UK clients, including Reckitt, Edrington and Coty. Over the years Bhardwaj has been a key player in new business pitches for Zenith UK, including both the Uswitch and RVU wins.

Bhardwaj will sit across leadership teams for both Zenith UK and PMX, the investment arm of
Publicis Media UK. He takes over the reins from David Mulrenan, who was recently promoted into the PMX role of Chief Investment Officer. Bhardwaj will now report into Mulrenan.

Key Zenith UK client Gareth George, head of media at RVU, shared his excitement for Kush’s
appointment, saying “With a decade of experience in AV trading and investment, before his role as Client Partner, Kush has the expertise to really understand how to anticipate and respond to client business challenges in an evolving media landscape. Kush’s background positions him perfectly to succeed as Head of Investment. It is a shrewd appointment for Zenith, and we look forward to watching him thrive in the role.”

Natalie Cummins, CEO at Zenith UK, said “Having joined Zenith as a graduate, Kush is truly one of our own, so we are delighted to see him take on this opportunity and step into the role of our Head of Investment. Kush is hugely respected by his team and brings a quiet gravitas and expertise that always lands well, and clients love – and rely – on him.”

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