In collaboration with Sky Media, Paramount (Channel 5), and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support.
The two-hour show produced by Paramount’s in-house studio builds on the existing two-year partnership between Halifax and The Sunday Times. The sponsorship campaign sees a range of idents and supporting media that runs across Linear airtime, Channel 5’s social media platforms, and the channel’s on-demand service, My5.
Kim Kinnaird, Director of Halifax Mortgages, says the people and community around you are what make somewhere feel like “home”. She adds that the programme shows viewers a range of options to suit different budgets and family situations. Karin Seymour, Director of Client and Marketing at Sky Media, describes Channel 5 as “the perfect audience” for the show. Fern Britton, who has read the list since it began, says she is “so excited” to be part of its move to TV.
