In collaboration with Sky Media, Paramount (Channel 5), and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support. The two-hour show produced by Paramount’s in-house studio builds on the existing two-year partnership between Halifax and The Sunday Times. The sponsorship campaign sees a range of idents and supporting media that runs across Linear airtime, Channel 5’s social media platforms, and the channel’s on-demand service, My5.
Premiering on Channel 5 on Sunday 14th May 2023, the popular Sunday Times ‘Best
Places to Live’, sponsored by Halifax, will showcase the various locations that made it
into the anticipated housing list.
In collaboration with Sky Media, Paramount (Channel 5), and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support
