Media planners need to think bigger about emissions associated with advertising
Measuring and offsetting alone cannot be a long-term solution, warns Zenith’s chief strategy officer.
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Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It
The campaign is currently running across the UK and media buying for the ad campaign is being handled by Zenith UK.
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Reckitt CMO on sustainability, ‘Generation Rewear’ and its ‘weapon against waste’
Reckitt teamed up with media agency Zenith and Amazon Ads to create a media strategy to help promote the ‘Rewear’ documentaries...
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Zenith scoops Lloyds Banking Group media account
Lloyds Banking Group, the UK’s largest retail bank, has appointed Zenith as its media agency of record following a competitive pitch, which included...
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business
Comparison sites Confused.com and Uswitch, and property search platform Zoopla, have consolidated their media planning and buying into Zenith following a...
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Nespresso pushes sustainability awareness with Guardian Labs sponsorship
Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and...
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My Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith
Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his...
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Birds Eye, Findus & iglo: Debunking frozen food myths
A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen...
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DIGITAL IMPACT AWARDS 2021 SHORTLIST ANNOUNCED
Having celebrated excellence in digital stakeholder engagement for over a decade, the shortlist for the Digital Impact Awards 2021 recognizes the...
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A great format can’t save a bad creative, and other lessons of the post-pandemic boom
That’s the verdict of Zenith’s most recent Advertising Expenditure Forecasts report, which gives digital advertising a 58% share of all global marketing...
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