‘Probably not time Uswitch’: ads sway consumers from using service in energy crisis
Zenith chief strategy officer Rich Kirk said the campaign will be expanded to other channels shortly but initially focused on press...
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Faces to Watch 2021: Roxy Dinh
Given that Dinh grew up in Vietnam, started her agency career in New York, and now works in London, her current...
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Media Planning and Buying Market Still Has Room To Grow: Carat, Maxus, MEC Global
Key players in the global Media Planning and Buying market OMD (United States), Mindshare (United States), Mediacom (United Kingdom), Carat (United...
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IPA Effectiveness Culture Monitor Reveals Effectiveness Roadmaps Drive Brands and Agencies’ Marketing Cultures by 26%
19 agencies demonstrating exemplary effectiveness cultures awarded IPA Effectiveness Accreditation following rigorous judging process
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Media Week Awards: Media Leader of the Year shortlist unveiled
Media agency leaders dominate this year’s shortlist. They include Nadine Young, chief executive of Publicis Groupe’s Starcom, and last year’s recipient...
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How Focusing on True Value Empowers Modern Marketing Measurement
Rhys Westwell (Head of Social] shares how Zenith is ‘planning for privacy’ in a Facebook for Business whitepaper.
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MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists
The Omnicom Media Group trio are all up for Media Agency of the Year, alongside Initiative, Starcom and Zenith.
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Havas London Puts ‘Rekorderlig’ on People’s Lips This Summer
Molson Coors has launched a new disruptive brand campaign for Rekorderlig aimed at adults aged 20-34 to drive awareness of the...
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Zenith: UK ad spend will grow 13.5% in 2021 and bypass pre-pandemic levels
Zenith has sent expectations through the roof for an adspend recovery of historic proportions in its latest forecast.
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Broadening perspectives via reverse mentoring
Mentoring has long been an established tool in our industry to help young people develop their careers, but we wanted to reverse...
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