Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity
We’re under one year to go to the World Cup 2022 in Qatar. It’s the first time a major football tournament...
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New-business rankings: 8 December 2021
Zenith emerges from nowhere to displace stablemate Starcom at the top after winning Lloyds Banking Group, Zoopla, and Confused.com.
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The Lists 2021: Top 10 media planners
Kirk is known in the industry as a media strategist that “actually talks about media” and brings a disruptor brand mindset...
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The Lists 2021: Top 10 media suits
Ranked number one in last year’s list, it has been another outstanding year for Cummins and Zenith, making the shortlists for...
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Media planners need to think bigger about emissions associated with advertising
Measuring and offsetting alone cannot be a long-term solution, warns Zenith’s chief strategy officer.
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Nespresso Launches Ad Campaign For Climate Week That Plants Trees Every Time Someone Watches It
The campaign is currently running across the UK and media buying for the ad campaign is being handled by Zenith UK.
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Reckitt CMO on sustainability, ‘Generation Rewear’ and its ‘weapon against waste’
Reckitt teamed up with media agency Zenith and Amazon Ads to create a media strategy to help promote the ‘Rewear’ documentaries...
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Zenith scoops Lloyds Banking Group media account
Lloyds Banking Group, the UK’s largest retail bank, has appointed Zenith as its media agency of record following a competitive pitch, which included...
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business
Comparison sites Confused.com and Uswitch, and property search platform Zoopla, have consolidated their media planning and buying into Zenith following a...
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Nespresso pushes sustainability awareness with Guardian Labs sponsorship
Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and...
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