My Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith
Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his...
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Birds Eye, Findus & iglo: Debunking frozen food myths
A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen...
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DIGITAL IMPACT AWARDS 2021 SHORTLIST ANNOUNCED
Having celebrated excellence in digital stakeholder engagement for over a decade, the shortlist for the Digital Impact Awards 2021 recognizes the...
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A great format can’t save a bad creative, and other lessons of the post-pandemic boom
That’s the verdict of Zenith’s most recent Advertising Expenditure Forecasts report, which gives digital advertising a 58% share of all global marketing...
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‘Probably not time Uswitch’: ads sway consumers from using service in energy crisis
Zenith chief strategy officer Rich Kirk said the campaign will be expanded to other channels shortly but initially focused on press...
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Faces to Watch 2021: Roxy Dinh
Given that Dinh grew up in Vietnam, started her agency career in New York, and now works in London, her current...
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Media Planning and Buying Market Still Has Room To Grow: Carat, Maxus, MEC Global
Key players in the global Media Planning and Buying market OMD (United States), Mindshare (United States), Mediacom (United Kingdom), Carat (United...
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IPA Effectiveness Culture Monitor Reveals Effectiveness Roadmaps Drive Brands and Agencies’ Marketing Cultures by 26%
19 agencies demonstrating exemplary effectiveness cultures awarded IPA Effectiveness Accreditation following rigorous judging process
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Media Week Awards: Media Leader of the Year shortlist unveiled
Media agency leaders dominate this year’s shortlist. They include Nadine Young, chief executive of Publicis Groupe’s Starcom, and last year’s recipient...
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How Focusing on True Value Empowers Modern Marketing Measurement
Rhys Westwell (Head of Social] shares how Zenith is ‘planning for privacy’ in a Facebook for Business whitepaper.
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