Zenith scoops Lloyds Banking Group media account
Lloyds Banking Group, the UK’s largest retail bank, has appointed Zenith as its media agency of record following a competitive pitch, which included...
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business
Comparison sites Confused.com and Uswitch, and property search platform Zoopla, have consolidated their media planning and buying into Zenith following a...
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Nespresso pushes sustainability awareness with Guardian Labs sponsorship
Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and...
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My Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith
Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his...
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Birds Eye, Findus & iglo: Debunking frozen food myths
A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen...
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DIGITAL IMPACT AWARDS 2021 SHORTLIST ANNOUNCED
Having celebrated excellence in digital stakeholder engagement for over a decade, the shortlist for the Digital Impact Awards 2021 recognizes the...
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A great format can’t save a bad creative, and other lessons of the post-pandemic boom
That’s the verdict of Zenith’s most recent Advertising Expenditure Forecasts report, which gives digital advertising a 58% share of all global marketing...
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‘Probably not time Uswitch’: ads sway consumers from using service in energy crisis
Zenith chief strategy officer Rich Kirk said the campaign will be expanded to other channels shortly but initially focused on press...
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Faces to Watch 2021: Roxy Dinh
Given that Dinh grew up in Vietnam, started her agency career in New York, and now works in London, her current...
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Media Planning and Buying Market Still Has Room To Grow: Carat, Maxus, MEC Global
Key players in the global Media Planning and Buying market OMD (United States), Mindshare (United States), Mediacom (United Kingdom), Carat (United...
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