Thrilled to take home GOLD in the Best Content Partnership (up to £250,000 media investment) at the Newsworks Awards this week for our work for Macmillan Cancer Support on The Will Becomes Real (in collaboration with Publicis Media).
This important work placed human stories in the right moments placed real stories in trusted spaces and helped more people understand how Macmillan can support them when they need it most.
One judge stated: “It was a real demonstration of turning passive intent into meaningful action by tapping into powerful insight.”
Learn more about this award-winning work here.
