The first-of-its-kind campaign for both Rimmel London and Coty, orchestrated by media agency Zenith UK, will focus exclusively on digital and online channels. The bold move from Rimmel sees the beauty brand changing tack to drive mass awareness and engagement with Gen Z consumers, driving buzz and appetite around both the campaign and new Thrill Seeker Pitch Black product. The campaign, conceptualised by creative and production studio Tommy, will go live in key London locations that align with Rimmel’s core audience, as well as in digital spaces such as TikTok, Snapchat, Meta, YouTube, Vevo and VOD (ITVX, C4, Sky, Amazon Freevee).
