Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. While spend on social...
Read moreThree awards media account to Zenith Incumbent Mindshare has worked on business since 2006.
Read moreInteractive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data...
Read moreWhen thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving cars, remote surgery, AR glasses – just a few examples...
Read moreNatalie Cummins Chief executive, Zenith UK From the Superdrug indents and placement case study to the runaway success of Missguided’s “click to buy” fashion partnership, and now the seamless talent...
Read moreDigital Transformation Director, Katharine Hansford, was named in Campaign Media Week’s 30 under 30 search 2019. This year, the annual talent search received a record number of entries with 133 people...
Read moreAmazon.com Inc. AMZN 1.13% is betting it has the marketing muscle to help an upstart beauty collection from Lady Gaga compete with the range of established celebrity-backed brands and industry stalwarts. If successful, the tie-up...
Read more“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
Read moreDuring our first week enjoying our new offices in White City, we are also celebrating three great wins at the Campaign Media Awards, for which Zenith UK were shortlisted across five...
Read more7 powerful women on their secrets to a work-life balance Our CEO Natalie Cummins shares her tips on how she makes her work-life blend work with The Telegraph. Read the full...
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