Head of Investment, David Mulrenan, on the latest Zenith ad spend report via Mediatel
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. While spend on social...
Read moreThree awards media account to Zenith via Campaign
Three awards media account to Zenith Incumbent Mindshare has worked on business since 2006.
Read moreEthan Butler comments on IAB’s adtech standards 2.0 via Campaign
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data...
Read moreWhy advertisers can’t afford to screw up 5G: Katharine Hansford via Campaign
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving cars, remote surgery, AR glasses – just a few examples...
Read moreDo brands want two series of Love Island a year? Natalie Cummins via Campaign
Natalie Cummins Chief executive, Zenith UK From the Superdrug indents and placement case study to the runaway success of Missguided’s “click to buy” fashion partnership, and now the seamless talent...
Read moreKatharine Hansford named in Campaign’s 30 under 30
Digital Transformation Director, Katharine Hansford, was named in Campaign Media Week’s 30 under 30 search 2019. This year, the annual talent search received a record number of entries with 133 people...
Read moreAmazon Makes a Bet on Beauty With Lady Gaga Deal: Cassie Stevens via Wall Street Journal
Amazon.com Inc. AMZN 1.13% is betting it has the marketing muscle to help an upstart beauty collection from Lady Gaga compete with the range of established celebrity-backed brands and industry stalwarts. If successful, the tie-up...
Read moreMovers and Shakers: Richard Kirk via Campaign
“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
Read moreZenith kick off the year with 3 big Campaign Media Award wins and 18 award shortlists
During our first week enjoying our new offices in White City, we are also celebrating three great wins at the Campaign Media Awards, for which Zenith UK were shortlisted across five...
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