The challenge in TV is fast reach decline
Few clients and even fewer agency people seriously believe that TV is dead, or even critically ill. Not because we’re on the whole watching about the same amount as we were...
Read moreDeath of the immutable brand – why flexibility won Labour the youth vote
As consumer behaviour shifts and communications become more personalised and fragmented, one thing is certain – brands that remain immutable will struggle to find success. Evolution and flexibility of brand communications...
Read moreOne decade of the iPhone, one seismic behavioural shift for mankind
Cast your mind back 10 years – what were you doing? I was working as an Account Manager at i-level. Back then felt like a much simpler time. The internet ruled...
Read moreLondon: a nation; not a city
Benjamin Disraeli’s claim of ‘London; a nation, not a city’ feels as accurate today as it did 300 years ago. London’s size, it’s diverse population, and scale of the industries based in the capital,...
Read moreDawn Event: taking control via negotiation
Last night, over 80 women in advertising attended a Dawn Network Event, hosted at Zenith’s offices on Percy Street. This was DAWN’s second event of the year as part of the...
Read moreShare of Google: a valuable leading indicator
There is a healthy appetite these days for businesses to focus on Key Performance Indicators (KPIs). Energy, money and management time is spent on defining, creating, and collating data for dash-boarding...
Read morePragmatic about Programmatic
There are comparisons and learnings to be drawn from the traditional world of Direct Mail and the ever evolving landscape of Real Time Bidding (RTB). Brands should draw on their experience...
Read moreMobile World Congress 2017: Report from the showfloor
As I walked through the door into this year’s Mobile World Congress in Barcelona, I was handed a leaflet promoting ‘The First Toothbrush with Artificial Intelligence’. Aside from the fact that...
Read moreMedia and the Machine
Augmented Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the...
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