On Thursday 19th September, Ade Adepitan joined us for the third installment of our Google Talks@ series as part of our Google & Zenith | Performics Partnership. Ade Adepitan is a well-known...
Read moreTo date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share. A commonly used method for setting budgets exploits the relationship...
Read moreIn a world where consumers are constantly deluged with advertising, it’s now even more important to ensure that, as marketers, we optimise our targeting to reach audiences more effectively. Academic evidence...
Read moreThe latest round of consumer magazine ABCs once again reflect a market of brands in constant evolution. Despite a decline of 5% in overall print circulation, the significant increase of 37%...
Read moreDigital has always been powered by vast amounts of data, insight, technology and above all jargon. The whole premise to using digital was that you had the ability to have two-way...
Read moreChristmas shopping sends brands into a frenzy each year as they compete for attention and consumers’ wallets, and it’s showing no signs of slowing. This year, Selfridges’ Christmas shop opened in...
Read moreWe all (presumably) love the fast-paced nature of our industry, otherwise we would have left a long time ago. As has been discussed at length, particularly over the last decade, this...
Read moreA big statement, but there is a technology that has been lurking in the long grass of digital for a number of years and is now really starting to gain traction...
Read moreTo celebrate the launch of Coty’s new hair makeup product Color Crave and its partnership with Brighton & Hove Pride, the agency got together to try out the products and hear more about...
Read moreIt’s really hard to connect with consumers. This doesn’t mean that it is difficult to put content or ads in front of them (it isn’t), but that it’s tough to get...
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