How Focusing on True Value Empowers Modern Marketing Measurement
Rhys Westwell (Head of Social] shares how Zenith is ‘planning for privacy’ in a Facebook for Business whitepaper.
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MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists
The Omnicom Media Group trio are all up for Media Agency of the Year, alongside Initiative, Starcom and Zenith.
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Havas London Puts ‘Rekorderlig’ on People’s Lips This Summer
Molson Coors has launched a new disruptive brand campaign for Rekorderlig aimed at adults aged 20-34 to drive awareness of the...
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Zenith: UK ad spend will grow 13.5% in 2021 and bypass pre-pandemic levels
Zenith has sent expectations through the roof for an adspend recovery of historic proportions in its latest forecast.
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Broadening perspectives via reverse mentoring
Mentoring has long been an established tool in our industry to help young people develop their careers, but we wanted to reverse...
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Zenith wins expanded media remit on £63m Nestlé account
Publicis Groupe agency beat competition from UM, Dentsu X and Openmind to retain £63m account.
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Cutting through the noise around social commerce
Rhys Westwell, Head of Social, Performics @ Zenith, cuts through the noise and looks at owned assets, promoted content and technical...
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Sipsmith’s Mr Swan returns to lay claim to Wimbledon
Sipsmith’s Wimbledon campaign goes live on TV and VOD from 21 June, a week before The Championships, Wimbledon goes live, on...
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Inspiring Women in Business
Now in their second year, these awards are an opportunity to recognise their achievements and also to celebrate the employers, big and small, that have driven equality by their...
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Carnation sweeten up their brand awareness
Using short, engaging video ads, Carnation drove awareness of their condensed milk products within their target audience.
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