Broadening perspectives via reverse mentoring
Mentoring has long been an established tool in our industry to help young people develop their careers, but we wanted to reverse...
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Zenith wins expanded media remit on £63m Nestlé account
Publicis Groupe agency beat competition from UM, Dentsu X and Openmind to retain £63m account.
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Cutting through the noise around social commerce
Rhys Westwell, Head of Social, Performics @ Zenith, cuts through the noise and looks at owned assets, promoted content and technical...
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Sipsmith’s Mr Swan returns to lay claim to Wimbledon
Sipsmith’s Wimbledon campaign goes live on TV and VOD from 21 June, a week before The Championships, Wimbledon goes live, on...
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Inspiring Women in Business
Now in their second year, these awards are an opportunity to recognise their achievements and also to celebrate the employers, big and small, that have driven equality by their...
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Carnation sweeten up their brand awareness
Using short, engaging video ads, Carnation drove awareness of their condensed milk products within their target audience.
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Media accounts worth billions now calculating the carbon cost of their media buys
Top UK agencies have signed up to the IPA’s Media Climate Charter, a tool designed to help marketers measure and reduce...
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Durex “#MySexMyWay” by Havas London
As Durex launches its largest ever sex survey for the UK’s LGBTQ+ community, its campaign celebrates those who have overcome personal...
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Alcohol ad spending won’t reach pre-pandemic levels until 2023
Alcohol brands are set to bounce back from the pandemic this year, with ad spending growth climbing at a faster rate...
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The Drum Awards for Marketing: the 2021 finalists revealed
The Drum Awards for Marketing seek to reward brands and marketing teams that truly understand their customers. Because the competition is...
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