The View 2020

Zenith UK release annual consumer trends report, The View: 2020

Zenith UK has released its consumer trend report for 2020, The View, which predicts 2020 will be the “year of renewal”, a year of renewed optimism where consumers will be re-focusing their time and attention aroud simplified, realistic and attainable goals and interests. The report reflects on 2019 and shares predictions for the top consumer trends in 2020, with a special focus every year on three cultural trends: Renewed Passions, Easy Living and Media Gets Real.