This year’s CES was dominated by an array of drones, robots, wearables, virtual reality headsets, and, of course, huge TVs. But most delegates agreed that there was nothing fundamentally new to be seen this year. CES 2016 was more evolution than revolution.

But that evolution has significant implications for the world of advertising and marketing. Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences.

This report looks at how companies from different industries are now working collaboratively to develop new technologies and to drive connectivity. All of this is good news for marketers looking to create valuable brand experiences that deliver ROI.

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