Leonie Galliford
To date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share. A commonly used method for setting budgets exploits the relationship...
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Leonie Galliford
Christmas shopping sends brands into a frenzy each year as they compete for attention and consumers’ wallets, and it’s showing no signs of slowing. This year, Selfridges’ Christmas shop opened in...
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Leonie Galliford
Benjamin Disraeli’s claim of ‘London; a nation, not a city’ feels as accurate today as it did 300 years ago. London’s size, it’s diverse population, and scale of the industries based in the capital,...
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