Jon Stevens, Managing Director, at Zenith UK has commented on the back of Zenith’s Global Adspend report.
In Campaign, Jon said that, “with cinemas, theatres, sporting events and gigs cancelled, closed or at reduced capacity, audiences still want to be entertained, and they have turned to TV, subscription video-on-demand and online video more than ever. But with an extensive array of choice for consumers and new players to the market, most notably Disney+, brands and platforms in the category need to continue to invest to win (and keep) audiences.”
Jon was also quoted in:
