Zenith UK & Global joint win on three D&AD Pencils
To break the taboo about periods, Bloodnormal’s film created for ESSITY by AMVBBD shows blood from menstrual cycles. It also acknowledges period pain, sex and brings men into the conversation. The aim isn’t to shock but to normalise the course of nature. Each scene contains real-world activations, designed to infiltrate culture.
Zenith Global developed the winning media strategy, Zenith UK implemented the effective planning and activation.
This brilliant piece of creative won three wood pencils across three categories; integrated, creativity for good; and branded content and entertainment.