Zenith has come out on top in COMvergence’s 2021 UK Media Agency New Business Barometer.

In 2021, when looking at net new business values (excluding retentions), Zenith takes the top spot with a massive +£119m in billings, thanks to key wins including Lloyds Banking Group (Lloyds Bank, Halifax, Scottish Widows) and RVU (Zoopla, Uswitch, Confused).

The success acquired by Zenith over the course of 2021 exemplifies a period of sustained new business growth: since 2019, Zenith has added a total of £247m net new billings. As a result, they are the number one agency for growth over the past three years, soaring from 9th place to 5th in agency ranking.

In terms of agency holding groups, Publicis Groupe took the most wins of the year in total, at £311m.

Read Mediatel’s article on COMvergence’s 2021 Media Agency New Business Barometer here.

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