Publicis Media Agencies Named a Leader and a Strong Performer by Independent Research Firm
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave™: Global Media Agencies, Q3 2018.
Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape.
Zenith received the second-highest score in the Strategy and Current Offering categories, and was recognized for its ability to converge commerce and media to drive client growth. The report noted that the agency’s heritage as one of the first independent media networks “sets the stage for its vision to master the newly converging media and commerce landscape,” and cites its investments in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools. The report also states that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences.”
Zenith and Starcom, were evaluated on 23 different criteria that assessed their current offering, strategy and market presence. Both were recognized for their collaboration with partner agencies and their approach to brand safety.
This report builds on a successful year for Publicis Media agencies scoring across Forrester Wave™ reports – with Performics being named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017 and Digitas named a Strong Performer in the The Forrester Wave™: Digital Experience Service Providers, Q4 2017.
