FMCG brands are shifting TV ad spend to digital via New Digital Age
Zenith’s latest adspend report on FMCG, featuring a quote from Richard Kirk.
Read moreRichard Kirk, CSO, on ‘planning techniques for brands during a disrupted decade’ via Mediatel
Richard Kirk, Zenith UK Chief Strategy Officer, has written a thought leadership piece for Mediatel on planning advice for brands during a disrupted decade. Read it here.
Read moreMovers and Shakers: Richard Kirk via Campaign
“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
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