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ZenithMedia The ROI Agency

  Posts Tagged ‘Effectiveness’

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28th September 2020

‘The Efficiency Trap’ by Barry Ferguson via Mediatel

Barry Ferguson, Group Strategy Director, writes for Mediatel on efficiency briefs, which are trapping brands into a downward spiral.

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9th June 2020

Richard Kirk, CSO, on ‘planning techniques for brands during a disrupted decade’ via Mediatel

Richard Kirk, Zenith UK Chief Strategy Officer, has written a thought leadership piece for Mediatel on planning advice for brands during a disrupted decade. Read it here.

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