“Meanwhile, Rich Kirk, Zenith UK’s managing partner, said that he understood why brands were “holding back given reduced consumer and business confdience”, but echoed Bainfair’s comments.” – Campaign
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When thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving cars, remote surgery, AR glasses – just a few examples...
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“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
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