Reckitt teamed up with media agency Zenith and Amazon Ads to create a media strategy to help promote the ‘Rewear’ documentaries series and smartly engage the right audiences.
Read moreAmazon’s push into live sports programming advances on Tuesday night when it streams its first English Premier League soccer games for Prime customers in Britain. Amazon has cut the amount of...
Read moreAmazon.com Inc. AMZN 1.13% is betting it has the marketing muscle to help an upstart beauty collection from Lady Gaga compete with the range of established celebrity-backed brands and industry stalwarts. If successful, the tie-up...
Read more“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
Read more
