Shadi Halliwell, chief marketing officer at Three UK, said it was crucial for the campaign to celebrate Britain at a time when many people might be feeling conflicted about the country’s...
Read moreLast October, it broke away from longtime agency Mindshare and appointed Zenith to handle its media account. At the time, the telecom giant said Zenith would work “hand-in-hand” with its internal marketing...
Read moreWhen thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving cars, remote surgery, AR glasses – just a few examples...
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