Publicis Media CEO Sue Frogley has today unveiled two key promotions to her UK leadership team with immediate effect.
Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK with the practices reporting to him.
Working closely with Frogley, his new role will focus on growing client business by creating even greater collaboration between the agency brands and practices as well as driving the overall business performance of Publicis Media.
Natalie Cummins is stepping up to become chief executive officer Zenith UK, having held the title of managing director since 2015.
Cummins, who joined Zenith on the graduate programme, has held a series of senior roles at the agency and has worked across an impressive roster of clients including RBS, Coty, BA, Costa and O2.
Sue Frogley CEO Publicis Media UK, said: “Mark has done a superb job at Zenith UK with a retention and organic growth rate record that is second to none. In the eight months we have worked together we have collaborated well and he deserves this promotion – his strategic acumen, and business sense will ensure our practices are fully primed to deliver against our agency requirements and client opportunities.
“I am also delighted to appoint Natalie to this important role as Zenith CEO. Natalie is well respected by clients and media owners alike. In this significant 30th year for Zenith, Natalie will take the lead in developing this iconic agency brand for further and future success as it unlocks its ROI+ proposition for clients.”
Mark Howley, COO of Publicis Media UK, said: “I strongly believe we have the right model to help clients build momentum and growth and in my new role supporting Sue I hope to be able to contribute significantly in building out our model quickly and at scale.”
Natalie Cummins, CEO Zenith UK, said: “I’m chuffed to bits to take the role of CEO of Zenith in the UK, and hope to continue the great work Mark has done across the agency. We have fantastic clients, world-class people, and genuinely unique products.”
Frogley has bolstered her UK leadership team with a raft of appointments in recent weeks including Kate Bower to head of Strategic Studio and Dani Bassil’s promotion to CEO Digitas UK.