In collaboration with Sky Media, Paramount (Channel 5), and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support. The two-hour show produced by Paramount’s in-house studio builds on the existing two-year partnership between Halifax and The Sunday Times. The sponsorship campaign sees a range of idents and supporting media that runs across Linear airtime, Channel 5’s social media platforms, and the channel’s on-demand service, My5.

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