Ethan Butler comments on IAB’s adtech standards 2.0 via Campaign
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General...
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Why advertisers can’t afford to screw up 5G: Katharine Hansford via Campaign
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving...
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Do brands want two series of Love Island a year? Natalie Cummins via Campaign
Natalie Cummins Chief executive, Zenith UK From the Superdrug indents and placement case study to the runaway success of Missguided’s...
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Katharine Hansford named in Campaign’s 30 under 30
Digital Transformation Director, Katharine Hansford, was named in Campaign Media Week’s 30 under 30 search 2019. This year, the annual talent...
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Amazon Makes a Bet on Beauty With Lady Gaga Deal: Cassie Stevens via Wall Street Journal
Amazon.com Inc. AMZN 1.13% is betting it has the marketing muscle to help an upstart beauty collection from Lady Gaga compete with the range of...
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Movers and Shakers: Richard Kirk via Campaign
“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was...
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Richard Kirk joins new Zenith UK management line up
Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside with...
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Zenith kick off the year with 3 big Campaign Media Award wins and 18 award shortlists
During our first week enjoying our new offices in White City, we are also celebrating three great wins at the Campaign...
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Natalie Cummins via The Telegraph: secrets to a work-life balance
7 powerful women on their secrets to a work-life balance Our CEO Natalie Cummins shares her tips on how she makes...
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30 Years of Zenith
Today, on the 10th of October, Zenith celebrates its 30th birthday. Natalie Cummins, chief executive officer of Zenith UK, said, “As...
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