‘The Efficiency Trap’ by Barry Ferguson via Mediatel
Barry Ferguson, Group Strategy Director, writes for Mediatel on efficiency briefs, which are trapping brands into a downward spiral.
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Nat Cummins shortlisted for Media Leader of the Year
Media Week Awards have announced their shortlist for Media Leader of the Year.
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David Mulrenan, Head of Investment, comments on latest Pamco figures via Campaign
These latest Pamco figures show smartphone growth is driving digital increases, while normal print audience reports are suspended.
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David Mulrenan, Head of Investment comments on the ongoing changes within European sports broadcasting
David Mulrenan comments on the flexibility of broadcasters in this article written by Lara O’Reilly.
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TikTok woos emerging creative talent with biggest UK ad campaign yet
The ads were created by Social Lab and Wolff Olins, while Zenith is handling the media planning and buying.
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Zenith scoops up five Campaign Media Awards
We’re really pleased that Zenith scooped up five awards at the Campaign Media Awards this year, which was covered in Campaign....
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Zenith shortlisted for 12 Media Week Awards
Zenith has been shortlisted for 12 awards, including Media Agency of the Year, at this year’s Media Week Awards. Campaign covered...
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TikTok awards global media to Zenith
TikTok has awarded its global media planning and buying account to Zenith after a competitive pitch
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How Can Brands Maintain Loyalty as Shopping Returns to Normality?
There are a number of actions that can be taken, Shannon McDonald writes, but overall there is one theme that comes...
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With Lockdown Easing, the Real Challenge is Ahead for Marketers
We need to rise to the opportunity to find new ways to do business, to reach and represent our customers, to...
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