Molson Coors, one of the UK’s biggest brewers, has announced it will appoint a bespoke Media solution called Connect, powered by Publicis Media in the United States and Zenith Media in the UK & Ireland.

Molson Coors launched an RFP last Autumn to assess media agency support in the United States, United Kingdom and Canada. Today Molson Coors announce Publicis Media as their new media agency for the United Kingdom and the United States. Kinetic will continue to be the out-of-home partner in both these markets. In Canada, the business remains with incumbent MEC.

Zenith will handle Molson Coors’ media planning and buying for its UK and Ireland business and will work across the brewer’s extensive portfolio of brands, which include Carling, Coors Light, Staropramen, Doom Bar and Rekorderlig.

Media agency ZenithOptimedia was originally appointed by Molson Coors in 2009, while the out of home (OOH) media planning and buying specialists Kinetic have been retained as a direct appoint since 1968.

Martin Coyle, Director of Brands and Consumer Excellence at Molson Coors, says: “To achieve the Molson Coors ambition of becoming “First Choice for Customers and Consumers”, we must continually strengthen our message to beer and cider drinkers, including where and how we communicate. We choose to work with the best partners that can deliver thought leadership and industry leading media buys, which connect our brands with consumers and shoppers.”

Zenith have delivered fantastic results for us and we look forward to continuing to work with the team there.

Mark Howley, CEO, Zenith comments: “Molson Coors have huge ambitions for the future. We are extremely proud and humbled to be chosen as their agency going forward. We look forward to working in a true partnership with the Molson Coors team to help them build ever stronger, iconic brands in the UK.”

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