Welcome to the first issue of Global Intelligence
Zenith is very pleased to introduce the first edition of Global Intelligence, our quarterly round-up of insights and intelligence from across our global network.
We’ve put this magazine together to highlight the work being done across Zenith – and Publicis Media as a whole – to understand how the world of marketing is changing, and how we can harness these changes to communicate better with consumers.
Zenith is a global leader in forecasting advertising and marketing trends. We have published our quarterly Advertising Expenditure Forecasts for more than a quarter of a century, and have expanded our range of publications over time. We now produce dedicated forecasts for media consumption, online video, programmatic marketing and new media, as well as reports on the world’s biggest media owners and the most promising developing ad markets.
Global Intelligence is designed as a companion piece to these reports, telling you what you need to know about our latest advertising forecasts, as well as providing insights into key trends affecting our industry – such as native content, mobile technology, programmatic buying and category research. The articles were put together with the help of experts from across Zenith and across Publicis Media.