The rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster product upgrade cycle and personalisation capabilities. As well...
Read moreSteve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the key global trends that emerged from its sessions....
Read moreWelcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation. This report sheds light on how new technologies facilitate personalisation in ways that consumers find...
Read more‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to find out what truly matters to today’s young...
Read moreIt’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics Show (CES). In this guide, we have distilled...
Read moreWith one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook how we can apply what it learned from...
Read moreCreativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated both a new creative process and new creative...
Read moreFor the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over all other aspects of brand-building. The limitations of...
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