Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation. This report sheds light on how new...
‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to...
It’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics...
With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...
Creativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated...
For the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over...
