INSIGHT

Making the transition to mobile: what we can learn from Facebook

With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...

  
INSIGHT

Data and Creativity

Creativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated...

  
INSIGHT

Owned First

For the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over...