Zenith has been reappointed to the Costa Coffee media account following a competitive pitch process earlier in the year.
Working together since 2009, Zenith and Costa Coffee have partnered during a time of phenomenal growth, which has seen the brand move to and retain the number one category position.
In that time, Zenith and Costa Coffee have delivered a number of communication firsts, including an award-winning partnership with Waze, using geo-targeting for Costa Express, and also the ground-breaking Coronation Street product placement deal, which is currently live.
Keenly aware that the category is growing beyond coffee, Zenith pitched on the core tenets of customer experience, innovation, and personalisation, believing that communications should be the driving force behind giving people ever more reasons to go to Costa Coffee.
Commercial marketing director at Costa Coffee, UK&I, Eric Tavoukdjian said: “We are delighted to announce the reappointment of Zenith UK as our preferred media agency. Zenith has been a key partner for Costa since 2009 and have been instrumental in supporting us to develop and deliver a media strategy to engage our current and new customers. During the pitch process, their commitment to taking our media plans to the next level was evident and so we’re delighted to continue our relationship with them as we move our brand ahead in this competitive market.”
Mark Howley, Chief Executive Officer Zenith UK, said: “We are thrilled to have been reappointed as Costa Coffee’s preferred media buying agency. We see exciting opportunities to develop with the brand and we will double-down in our efforts to help the Costa team build an even more successful future.”
