Zenith scoops Lloyds Banking Group media account
Lloyds Banking Group, the UK’s largest retail bank, has appointed Zenith as its media agency of record following a competitive pitch, which included the incumbent, MediaCom.
Read moreZenith wins consolidated Confused.com, Uswitch and Zoopla media business
Comparison sites Confused.com and Uswitch, and property search platform Zoopla, have consolidated their media planning and buying into Zenith following a review.
Read moreNespresso pushes sustainability awareness with Guardian Labs sponsorship
Nespresso UK is partnering with Guardian Labs, the Guardian’s branded content division, as part of a new sustainability campaign, devised and brokered by media agency, Zenith.
Read moreMy Digital Hero: Rhys Westwell, Head of Social, Performics @ Zenith
Rhys has been at Zenith for over three years after he moved over from Performics. We asked Rhys to name his digital hero
Read moreBirds Eye, Findus & iglo: Debunking frozen food myths
A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen food.
Read moreDIGITAL IMPACT AWARDS 2021 SHORTLIST ANNOUNCED
Having celebrated excellence in digital stakeholder engagement for over a decade, the shortlist for the Digital Impact Awards 2021 recognizes the latest evolution of innovation and creativity in digital communications across...
Read moreA great format can’t save a bad creative, and other lessons of the post-pandemic boom
That’s the verdict of Zenith’s most recent Advertising Expenditure Forecasts report, which gives digital advertising a 58% share of all global marketing spend this year, compared to 48% in 2019.
Read more‘Probably not time Uswitch’: ads sway consumers from using service in energy crisis
Zenith chief strategy officer Rich Kirk said the campaign will be expanded to other channels shortly but initially focused on press ads in newspapers, because “that’s where people’s fears are being...
Read moreFaces to Watch 2021: Roxy Dinh
Given that Dinh grew up in Vietnam, started her agency career in New York, and now works in London, her current role suits her down to the ground.
Read moreMedia Planning and Buying Market Still Has Room To Grow: Carat, Maxus, MEC Global
Key players in the global Media Planning and Buying market OMD (United States), Mindshare (United States), Mediacom (United Kingdom), Carat (United Kingdom), Starcom Media Vest (United States), MEC Global (United States),...
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