Zenith UK has been appointed by leading flooring brand, Carpetright, following a competitive pitch.

As part of its plan to transition from a nationwide carpet retailer to a home transformation brand, Carpetright has appointed Zenith as its full-service media agency as it looks to rival its competitors across a range of home and flooring solutions.

The brief will focus on building engagement with core target audiences and Zenith will handle all media planning and buying. The appointment will begin from July 2017.

Helen Vinken, Marketing Director at Carpetright said, “Carpetright is in the middle of an exciting journey, as the business moves from just ‘selling carpets’ to advising people on how to transform their homes, offering an end to end service and making it easy for our customers. We were looking for the right media partnership to support this and were highly impressed by Zenith’s credentials and proven ability in brand transformation.”

Natalie Cummins, Managing Director at Zenith said,

We are delighted to have been appointed by Carpetright to join them in a transformation journey that they’re deadly serious about. We’re excited to have the opportunity to make Carpetright famous for home transformation, developing their online and offline consumer journey and supporting their brand values as a consumer-led organisation.

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