Richard Kirk, Author at Zenith

Richard Kirk

blog | 24th July 2020

Effectiveness and Covid – Everything has changed, situation normal

At Zenith we focus on two key questions for our clients: “Does the Work, work?” and “how can the Work, work harder?” This determination to ensure a brand’s investment in comms...

Zenith Perspectives on Covid-19: Advertising brands with supply issues

Richard Kirk, Zenith UK Chief Strategy Officer explains how clients can continue to advertise despite empty shelves and supply issues. Empty shelves are now a common sight at supermarkets across...

Zenith Perspectives on Covid-19: Out with the old, in with the… old?

Richard Kirk, Zenith UK Chief Strategy Officer takes us through the importance of consistency during COVID-19. If marketing is an investment a business makes to deliver profit, then it follows...