Abi Lofthouse
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data...
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Abi Lofthouse
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith’s mobile specialist warns. Self-driving cars, remote surgery, AR glasses – just a few examples...
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Abi Lofthouse
Natalie Cummins Chief executive, Zenith UK From the Superdrug indents and placement case study to the runaway success of Missguided’s “click to buy” fashion partnership, and now the seamless talent...
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Abi Lofthouse
Amazon.com Inc. AMZN 1.13% is betting it has the marketing muscle to help an upstart beauty collection from Lady Gaga compete with the range of established celebrity-backed brands and industry stalwarts. If successful, the tie-up...
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Abi Lofthouse
“Richard Kirk has joined Zenith UK as managing partner (strategy and data). He came from Amazon, where he was a brand strategist. He was strategy director at ZenithOptimedia from 2013 to 2017.” Read...
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