Pragmatic about Programmatic
There are comparisons and learnings to be drawn from the traditional world of Direct Mail and the ever evolving landscape of Real Time Bidding (RTB). Brands should draw on their experience...
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Mobile World Congress 2017: Report from the showfloor
As I walked through the door into this year’s Mobile World Congress in Barcelona, I was handed a leaflet promoting ‘The First Toothbrush with Artificial Intelligence’. Aside from the fact that...
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Media and the Machine
Augmented Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the...
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