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Zenith-2015-442 Andy Pringle
27th March 2017

Pragmatic about Programmatic

There are comparisons and learnings to be drawn from the traditional world of Direct Mail and the ever evolving landscape of Real Time Bidding (RTB). Brands should draw on their experience...

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Zenith-2015-1906 Oliver Ruff
28th February 2017

Mobile World Congress 2017: Report from the showfloor

As I walked through the door into this year’s Mobile World Congress in Barcelona, I was handed a leaflet promoting ‘The First Toothbrush with Artificial Intelligence’. Aside from the fact that...

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Zenith-2015-621 Ian Liddicoat
26th January 2017

Media and the Machine

Augmented Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the...

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