Dawn Event: taking control via negotiation
Last night, over 80 women in advertising attended a Dawn Network Event, hosted at Zenith’s offices on Percy Street. This was DAWN’s second event of the year as part of the...
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Share of Google: a valuable leading indicator
There is a healthy appetite these days for businesses to focus on Key Performance Indicators (KPIs). Energy, money and management time is spent on defining, creating, and collating data for dash-boarding...
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Pragmatic about Programmatic
There are comparisons and learnings to be drawn from the traditional world of Direct Mail and the ever evolving landscape of Real Time Bidding (RTB). Brands should draw on their experience...
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Mobile World Congress 2017: Report from the showfloor
As I walked through the door into this year’s Mobile World Congress in Barcelona, I was handed a leaflet promoting ‘The First Toothbrush with Artificial Intelligence’. Aside from the fact that...
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Media and the Machine
Augmented Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the...
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