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OT Lion pic Olivia Thomson Senior Content Marketing Executive
3rd December 2019

Revealed: The UK’s funny Google searches at Christmas

With Christmas fast approaching, UK retailer Next and the Zenith UK Owned Media team looked into some of the funniest things people search for on Google during the festive period. Using...

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Abi Abi Lofthouse
22nd October 2019

Key Takeaways: Eff Week 2019 comes to Zenith – making sure the work, works

Written by Bradley Moss, Senior Communications Executive and Abi Lofthouse, Communications Manager. On Thursday 17th October, Eff Week came to Zenith in the form of four talks rounding up the highlights...

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brad Bradley Moss
25th September 2019

Key Takeaways: Overcoming Adversity – Ade Adepitan @Google Talks

On Thursday 19th September, Ade Adepitan joined us for the third installment of our Google Talks@ series as part of our Google & Zenith | Performics Partnership. Ade Adepitan is a well-known...

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ZOProfile Leonie Galliford
27th April 2018

Measure the share of brand experience, not SOV

To date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share. A commonly used method for setting budgets exploits the relationship...

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Zenith 2015-2616 Sarah Reardon Insight Director
28th March 2018

The power of targeting ads around life moments

In a world where consumers are constantly deluged with advertising, it’s now even more important to ensure that, as marketers, we optimise our targeting to reach audiences more effectively. Academic evidence...

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NatG Natalie Grant
26th February 2018

Latest ABC results show evolution in magazine market

The latest round of consumer magazine ABCs once again reflect a market of brands in constant evolution. Despite a decline of 5% in overall print circulation, the significant increase of 37%...

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