Written by Bradley Moss, Senior Communications Executive and Abi Lofthouse, Communications Manager. On Thursday 17th October, Eff Week came to Zenith in the form of four talks rounding up the highlights...
Read moreOn Thursday 19th September, Ade Adepitan joined us for the third installment of our Google Talks@ series as part of our Google & Zenith | Performics Partnership. Ade Adepitan is a well-known...
Read moreTo date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share. A commonly used method for setting budgets exploits the relationship...
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Sarah Reardon Insight Director
In a world where consumers are constantly deluged with advertising, it’s now even more important to ensure that, as marketers, we optimise our targeting to reach audiences more effectively. Academic evidence...
Read moreThe latest round of consumer magazine ABCs once again reflect a market of brands in constant evolution. Despite a decline of 5% in overall print circulation, the significant increase of 37%...
Read moreDigital has always been powered by vast amounts of data, insight, technology and above all jargon. The whole premise to using digital was that you had the ability to have two-way...
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