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ZOProfile Leonie Galliford
30th May 2017

London: a nation; not a city

Benjamin Disraeli’s claim of ‘London; a nation, not a city’ feels as accurate today as it did 300 years ago. London’s size, it’s diverse population, and scale of the industries based in the capital,...

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ZOProfile Francesca Jordan
16th May 2017

Dawn Event: taking control via negotiation

Last night, over 80 women in advertising attended a Dawn Network Event, hosted at Zenith’s offices on Percy Street.  This was DAWN’s second event of the year as part of the...

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Sam-Dias-1-e1494420639168 Sam Dias
28th April 2017

Share of Google: a valuable leading indicator

There is a healthy appetite these days for businesses to focus on Key Performance Indicators (KPIs).  Energy, money and management time is spent on defining, creating, and collating data for dash-boarding...

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Zenith-2015-442 Andy Pringle
27th March 2017

Pragmatic about Programmatic

There are comparisons and learnings to be drawn from the traditional world of Direct Mail and the ever evolving landscape of Real Time Bidding (RTB). Brands should draw on their experience...

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Zenith-2015-1906 Oliver Ruff
28th February 2017

Mobile World Congress 2017: Report from the showfloor

As I walked through the door into this year’s Mobile World Congress in Barcelona, I was handed a leaflet promoting ‘The First Toothbrush with Artificial Intelligence’. Aside from the fact that...

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Zenith-2015-621 Ian Liddicoat
26th January 2017

Media and the Machine

Augmented Intelligence (AI) is all around us. While the perception of AI on the film screen may thrill viewers with a vision of humankind chained to robots and computer systems, the...

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