To celebrate the launch of Coty’s new hair makeup product Color Crave and its partnership with Brighton & Hove Pride, the agency got together to try out the products and hear more about the campaign strategy from the agency’s Coty team.
Created by Zenith, Coty’s partnership will focus on Clairol, a pioneer in hair colour and one of the UK’s leading home hair colour brands, and its new campaign Color Crave. This will offer consumers the freedom of self-expression through colour, brought to life through a campaign which aims to be the most colourful celebration of individuality during Brighton & Hove Pride.
Take a look at the video to see what we got up to!
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